Today at a press conference at Denny's headquarters in South Carolina, the company announced a partnership with Warner Bros Pictures for a tie-in contest and themed menu for The Hobbit: An Unexpected Journey. The menu will have 11 Hobbit themed items including "Hobbit Hole Breakfast", "Hobbit Slam", "Shire Sausage", "Seed Cake French Toast" and more.  Items from the menu come with a collectible trading card pack with unknown number of cards and Denny's coupons. Twelve cards total are part of the set. Placemats will also be updated with QR codes so can watch online videos, games and behind the scenes for Denny's TV spot (not yet available) that was made by Hobbit fans. The new menu kicks off on November 6th and available through early January. Images of the menu items can be found here.

Denny's Middle-Earth Partnership. There are any Denny's Middle-Earth Partnership in here.