A post on the Orlando United forums has a unverified rumor that Universal Studios, Warner Bros and the Tolkien Estate are considering a theme park for along the same lines as the Harry Potter area. From the post:

And here is how I heard that it played out. Universal asked Warner Bros. to approach the Tolkien family since the Tolkien's trust WB with the success of the LOTR series. WB described how Universal was willing to work with JK Rowling and how the 2 of them (WB and JK) held Universal's feet to the fire to uphold Rowling's vision of the IP. And I believe that the Tolkien's may have actually talked to JK Rowling. This was before Universal said a word to the Tolkien's. So after WB stoked the fire, Universal entered the picture with an impressive plan.

As of now there is a lot of hammering out to go, but Universal has gotten a lot farther than Disney ever did.

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