It seems the Southampton's The Hobbit pub has avoided expensive rebranding after The Saul Zaentz Company had sent them a cease and desist legal notice. As I predicted was possible, the company has decided on a very generous license agreement with the pub to allow them to continue to use The Hobbit name and imagery.

Film producer Paul Zaentz has told the [Daily] Echo he does not necessarily want to remove all reference to Tolkien's work and "certainly doesn't want to run anyone out of business."

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